Yes...marketing is (or at least should be) a system. Each part of the system should feed off a previous action. When a prospect comes into the system, the system should automatically feed that prospect into the right slot and continue to create and build a relationship with that prospect to turn the prospect into a customer. And it doesn't end there. Once a customer, your marketing system should continue to deepen the relationship. To create more sales and to create referrals. And of course, during all of this --- you are delivering massive value, aren't you?

You can and should try to mold your marketing programs into a system that mimics the above chart. If you do...you will then have an incredible advantage over your competition.